UPEEL Learning Platform          
Lettering + Branding Concepts
2017 
Imagine stepping into a virtual world where learning feels like play, where the simplicity of childhood shapes transforms into a vibrant tapestry of knowledge. Welcome to an online learning platform inspired by the whimsy of our earliest educational adventures! Layout concepts for the UPEEL platform draw inspiration from childhood, when we learned in a simple yet engaging manner by building from elementary shapes. Primitive blocks have been transformed into an alphabet, which serves as the main focus of the brand.



 
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