Zmiany
Identity, Animation, Landing Page
2020 Poland
2020 Poland
Visual Identity for Zmiany – Plakaton (poster marathon) second edition. Unfortunately, due to the pandemic situation this project never saw a daylight. I designed posters and animations showing the idea of ‘changes’ (main theme of the event) by deforming plakaton’s primary logo through different digital devices.
This series of three black and white posters shows the principal devices that are nowadays responsible for bringing attention to posters. The main platforms for exhibiting posters today are not galleries or the streets, but social media viewed through the lens of electronic devices. Additionally when designing posters I still wasn't sure if the festival will take place in real location due to Covid, or just in online format (which would fit nicely with identity concept).
Final solution is pointing toward digital surfaces that work as canvases/containers for nowadays posters. Work for @admindagency.
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